Gain audience with realtors and realty companies to understand their good, bad and ugly experiences with real estate video production. This will help you better understand their wants, wishes and reality to deliver the best results for their company.
Home walk-through videos are one of the most popular real estate marketing tools. They provide a visual impact and create a lasting impression on potential buyers.
Getting Started
real estate videography can be an effective marketing tool to showcase properties in a more engaging way than photographs. It also creates a personal connection with potential clients that can increase trust.
Before you jump in, be sure you have the right equipment to capture high-quality footage. There are many affordable options available, ranging from a simple smartphone to professional camera kits. For real estate videos, you’ll need a wide-angle lens to ensure that every detail is captured, as well as a microphone to record narration or audio. Using a tripod or gimbal will help to reduce vibrations during the shoot and prevent blurry shots.
It’s also a good idea to use a remote control to adjust the zoom and focus while you’re shooting. Getting these basics down before you start shooting will save you time during post-production.
In terms of editing, a key tip is to keep the video short. Most potential buyers will have short attention spans, so a longer video can quickly lose their interest. Aim for a three-act structure, which will include a clear view of the property, some clips of the neighborhood and a tour of each room in the house.
Real estate agents can also be creative with their videos by adding music, dancing, or using children and pets to show off the space. Having fun with the video will make it more memorable and increase brand awareness.
Equipment
Real estate video equipment includes everything from tripods and gimbals to drones. Professional DSLR cameras are favored for their accuracy and features, but smartphones can also capture beautiful videos. If you’re planning to use a smartphone, invest in a selfie stick to get a better angle and add a telescoping lens for wide shots.
Drones are popular for real estate because they provide an aerial view of the property, which is often difficult or impossible to achieve with a camera alone. They can also capture dramatic shots that help a home stand out online, grabbing the attention of potential buyers. Drones can be expensive, but they’re worth the investment if you want to make your real estate marketing stand out.
When recording one-to-one videos for your real estate agency, it’s important to have a quality microphone. This is especially true for voiceovers, as you’ll need to ensure your viewers can hear you clearly. A Rode or Samson USB microphone will work well for this purpose.
For commercial properties, a professional can shoot a virtual tour to showcase the entire space. This type of real estate video is more complex than a residential video, and it can cost significantly more to produce. However, this type of video is an excellent way to attract business, particularly for a commercial real estate firm.
Shooting
Unlike real estate photography, real estate videography often relies on wide shots to capture a space’s overall layout. While these may not be as captivating as close-ups of unique features, they help viewers imagine what the property might look like as a home. For this reason, it’s important to know how to frame and compose a shot correctly. It also helps to have a clear idea of the style you want to achieve, as this will influence which shots are important and how they’re captured.
When shooting, real estate agents should focus on selling the property itself rather than themselves. This is why it’s important to practice beforehand and have a script that clearly states the purpose of the video. The goal of a real estate video is to connect with potential buyers and show them how they can picture themselves living in the space. For this reason, it’s essential to use natural language and wear clothing that will make you look approachable.
Real estate videos that include footage of local amenities are a great way to promote the area and add value to the property. In addition to this, using custom background visuals can increase viewer retention and engagement by 32 percent. Likewise, incorporating supporting text increases clicks by 20 percent. Lastly, keeping the length of a real estate video under three minutes is essential to avoid wasting buyers’ time.
Editing
Real estate videos have become a must-have for agents and property sellers. They get more attention, help clients imagine the property better, and allow you to communicate important information that would not be possible with photos alone. But shooting some high-quality video is only half the battle; you need incredible real estate video editing to make your property ads stand out from the crowd and drive more clicks.
To start, you need to select the right software for real estate video editing. Some programs have limited real estate video editing capabilities and may not be suitable for more complex manipulations. Others offer a more comprehensive set of features. VideoProc is a great example. Its user-friendly interface makes it easy to use for both beginners and experts, and it offers advanced tools such as motion tweaking, speed ramping, audio enhancement, and color correction.
Other real estate video editing software includes Havah Edit, which provides an all-in-one solution for all your property marketing needs. Its extensive set of real estate video editing features includes standard corrections, turning dusk footage into twilight videos, and virtual staging. Havah also allows you to track your social media shares, which will give you valuable insights into how well your ads are performing. This can be especially helpful if you are new to the real estate industry and want to know if your ads are working.