Many people have a story to tell about a salesperson who made their purchasing decision a breeze. These stories usually involve a salesperson who understood their business, asked well thought-out questions, and listened (instead of talking). They also connected a product or service to stated and unstated needs, and they delivered a compelling value proposition. These are the selling skills that separate Top Performers from The Rest.
Effective communication is a fundamental skill for any salesperson to have. This includes written and verbal communication, and it applies to both internal and external interactions.
Salespeople who communicate effectively can build trust, make meaningful connections and foster a customer-centric culture in their organizations. They can also help their customers achieve their goals and realize business benefits.
A primary reason why customers purchase goods and services is to address a specific problem or need they face. To connect a product or service to these problems and needs is essential for a salesperson’s success, which is why Top Performers are 88% more likely than The Rest to excel at inspiring buyers with new ideas and perspectives throughout the sales process.
Having the ability to captivate a buyer with storytelling is a valuable selling skill that can be leveraged for both personal and commercial success. It allows a seller to share their unique perspective in a way that’s relatable and persuasive, which helps establish them as trusted advisers. In addition, it also enables a seller to demonstrate how they can deliver on their promises. Freelance