Views on YouTube are a critical measure of video content’s success. They indicate that a video is engaging, and can drive traffic to your business. Ultimately, YouTube views are about more than just vanity metrics – they help you connect with top-of-funnel prospects, build brand affinity and increase brand awareness.
Whether you want to reach new audiences or grow your subscriber base, YouTube offers many strategies for increasing your views. Getting more video views can take time, but with the right strategies in place you can quickly grow your viewership.
1. Create an engaging thumbnail.
A great YouTube thumbnail draws viewers in, and helps them understand the value of your content. The thumbnail should be clear, and include a call to action. Try using a stylized font, contrasting colors or an illustration to draw attention. You can also include text overlays and clickable links to help people engage with your video.
2. Write a compelling video title and optimize it for search.
Just like a blog post, the title of your video is essential to its performance on YouTube. Using keywords that are relevant to your video’s subject matter can help people find it, and make sure that YouTube recommends it on homepages, search results or related videos.
3. Produce quality content that is genuinely useful to your audience.
It may sound obvious, but you have to produce high-value content if you want to get more YouTube views. Publish videos that are informative, interesting and entertaining, to attract viewers who will be interested in your brand. Strategies for increasing YouTube views