YouTube isn’t just a video sharing site; you could also use it as a marketing site to spread the word of your newly released products and services. People usually use it as a medium to upload their own personal videos just for the sake of sharing it with their following or for the sake of entertainment for the general public.
But, if you aren’t already using YouTube as a business marketing strategy, then you better begin doing so – else, you’d be missing out on one of the most successful marketing opportunities. No matter whether your business is small or large, you could benefit a lot from videos.
You may consider creating and posting videos as child’s play – yes it’s really easy to create a video; but, creating one that the people will like and share is really hard. However, that’s what you need right? So, creating videos for promotional means is not easy at all.
Make them Informative
If you’re planning on creating a video for marketing your new product, then make sure to create a informative video which people would benefit from rather than a video just stating the advantages of your product. Let’s say you’re selling fertilizers for tomato plants and your fertilizer is named XYZ.
People aren’t going to search for Fertilizer XYZ, rather they’d search for ‘What fertilizer is best for my tomato plants?’ Therefore, whenever you create a video try to explain a concept rather than advertise your product. This would surely get you more views and people would trust you and even buy your products.
Advertising on YouTube
There are millions of videos already created and uploaded on YouTube and many of them receive thousands of hits a day! Instead of creating your very own videos from scratch, if you’ve got the funds you could advertise on existing videos using Google’s Ad program on YouTube. This way, people would learn more about your products and services while they enjoy watching videos made by others.
Post them on Social networks
In addition to uploading these videos on YouTube, you could also post links of the video on various social networks. If created well so as to grasp the attention of people, there’s a huge possibility that they’d go viral – this would be a dream come true for every marketing manager and business owner. Because, this is the single most efficient way of promoting any kind of business to the masses. youtube social shares