What Is 3D Rendering

Professionals who specialise in 3D rendering Christchurch can assist clients with visualising their building plans. They can also gather data on existing buildings and topographic features of the land.

Lujo New Zealand a luxury hammock brand needed a way to show off their range of fabrics without the need for studio photography. 3d renders have allowed them to produce consistent results and avoid expensive re-shoots.

Building Information Modelling (BIM)

BIM is a three-dimensional model of a building or facility that enables all team members to share information about it throughout its life cycle. Its applications are primarily focused on design, construction, and maintenance processes. The information stored in a BIM database includes building geometry, spatial relationships, geographic information, and quantities and properties of various components of the facility.

The BIM process aims to improve outcomes by linking people, technology, and processes. It increases productivity by enabling the coordination of design disciplines, reducing project risk, and promoting a collaborative environment. It can also provide cost savings by streamlining the design process and improving efficiency in projects ranging from skyscrapers to hospitals.

One of the most promising applications for BIM is the digital twin. A digital twin is a virtual model of a physical asset that collects real-world data from sensors, drones, and other wireless technology. It then processes that information to generate valuable insights, for example, by analysing energy usage, service requests, or preventative maintenance. It can even predict future issues before they occur.

BIM is a tool that combines new technology with traditional practices to improve the quality and accuracy of building projects. The technology is used by a wide range of stakeholders, including architects, engineers, and contractors. In the past, these teams often worked separately from each other, which led to a lack of collaboration and communication. However, BIM is a new paradigm that encourages all team members to collaborate on the same project.


Architects and designers use 3D rendering Christchurch to show clients what their proposed building plans will look like once completed. The process involves adding digital designs to specialised software and using mathematical concepts to create a digital model of the project.

This model can be used to generate a still image or it can be used to provide a real-time interactive experience that the client can manipulate. The latter uses a technique called level-of-detail (LOD) rendering, where simplified representations are rendered to maintain a framerate while the person is manipulating the visualization. This is then used to render a full representation once the manipulation is over.


With the use of virtual cameras and lights in 3D modelling software, 3D rendering Christchurch can produce realistic images that are closer to reality than traditional photography. This makes it ideal for marketing and sales, as potential clients can see what their building or product will look like once completed. 3D renders also make it easier for architects, builders and contractors to work together on projects.

3D modelling software allows the model to be viewed from any angle and the lighting and materials can be changed easily, unlike photography where the camera is fixed. This saves time and money on producing multiple photos and reworking them afterwards. The modelling process can take a few hours to a few days depending on the complexity of the project and quality required.

Lujo New Zealand required 3d renders to showcase their luxury hammocks with different fabrics. This allowed them to visualise the colourways without the cost of a professional studio photo shoot for each variation.


3D rendering Christchurch involves turning 2D plans into a three-dimensional image or video using specialised computer software. These digital models can be viewed from any angle and include colours, lighting, and objects to give the image or video a more lifelike appearance. Rendering can be used in a wide range of applications including architectural, landscape and product design.

Creating an accurate, high-resolution 3D model of a building or structure takes a lot of time. This process requires the use of a digital’rendering engine’ which calculates each frame of the model at least 24 times per second. This allows a computer to produce high-quality images without tearing or artifacts.

Once the modelling and calculating has been completed, a virtual camera is placed in the scene to take photographs or a video. The resulting 2D images can be used to communicate a vision, a concept, or an idea. 3D images and videos can also be used for training or marketing purposes.

Architects can use 3d rendering Christchurch to create a photorealistic architectural rendering of their buildings or landscape designs. This can help clients visualise what their finished project will look like and sell the concept to their client or investor. A quality architectural render will also be useful in preparing construction documents for the client.

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